The majority of students now research universities online, so this is a vital component of marketing. David Riley lays out the foundations of building a strong online presence
With a culture of overwork eroding well-being among UK university staff, could a four-day working week be part of the solution? Rushana Khusainova looks at whether this mode of working is feasible in higher education
University marketing often focuses on the campus experience, so what should institutions do to make prospective students aware of their online course offering?
Connections with colleagues matter – without them, support during periods of reappointment, promotion or tenure can feel tenuous. And those unwritten expectations of collegiality become opaque, explains Karen Z. Sproles
In the second part of her series on policy engagement, Jo Clift advises how to build a picture of the policy landscape in your area of interest and establish who to engage with
Marking schemes are a recurring source of contention in academic discussions, where the key word is evaluation. Daniel Jutras offers a brief reflection on the art of grading and feedback
Universities are complex organisations with multiple audiences and stakeholders. How can fostering a strong brand community help their reputations to stand out from others?
