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Universities hold a huge amount of data, with information collected at each stage of a student’s journey. The challenge lies in how to make best use of this data to support insights that can shape university services and communications.
Alain Pompilus, associate vice-president for constituent knowledge and insights at the University of Florida, was brought in to address this challenge and create more effective market research efforts in order to better understand and engage key groups such as prospective students and parents, current students and alumni.
His work focuses on using research, data and strategic analysis to deepen the university’s understanding of its target audiences and strengthen how it responds to the needs and expectations of these different communities.
Here, he discusses this work, what has been learned so far and how he has started to build a more joined-up approach to developing and sharing insights across a huge and decentralised organisation like the University of Florida.
Thanks to the University of Florida for sponsoring this episode.
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