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Campus talks: what today’s hyper-connected students need from their first weeks on campus

By Eliza.Compton, 4 September, 2025
Students taking their first steps on to university campuses this month will arrive more informed – thanks to AI and social media – and more focused on career outcomes than previous intakes. So, how should universities tailor their welcome to set incoming cohorts up for success?
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Summary

Listen to this podcast on Spotify or Apple podcasts.

As millions of freshmen prepare to start university – whether that’s on campus or online – this episode looks at what institutions can do to make the transition to higher education a bit less overwhelming and a little more tailored to a cohort informed by AI and social media and focused on career-based skills. Orientation is no longer a one-size-fits-all proposition. The homogeneous “bubble” of the university experience has become far more porous, and diverse, with students weaving study into other commitments in their lives. For universities, this means listening to their need for flexibility, taking into account different backgrounds, and addressing barriers to the settling-in process.

We speak to Rachel Gable, director of academic programme authorisation at the College of William & Mary in Williamsburg, Virginia, and the author of The Hidden Curriculum: First Generation Students at Legacy Universities (Princeton University Press, 2021) and the upcoming The College Handbook: How to Arrive, Survive, and Thrive on Campus (PUP, 2026). With a background in anthropology and a doctorate in education from Harvard, she has spent years researching student success, interviewing scores of students about how they navigate the unspoken norms and social rules of higher education. 

You can find more practical advice and insight on how best to set students up for success at your institution, from academics all over the world, in our latest spotlight guide: A warm welcome for new students.

If you would like advice and insight from academics and university staff delivered direct to your inbox each week, sign up for the Campus newsletter.

Standfirst
Students taking their first steps on to university campuses this month will arrive more informed – thanks to AI and social media – and more focused on career outcomes than previous intakes. So, how should universities tailor their welcome to set incoming cohorts up for success?

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